Privacy Policy

At Rashid Malik, we respect your privacy and are committed to protecting your personal data in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This policy explains how we collect, use, and safeguard your information when you visit or purchase from our website.

Information we collect

We collect:

• Order Information: Name, billing and shipping address, payment details, email, and phone number, to fulfil orders.
• Device and usage information: IP address, browser type, pages visited, cookies, and referring websites, to improve our Site and prevent fraud.

We use technologies such as cookies, log files, web beacons, and pixels to enhance your experience. You can manage cookies through your browser settings.

How we use your information

Your data is used to:

• Process and fulfil orders, including payment and shipping;
• Communicate about your orders or our products;
• Detect and prevent fraud;
• Improve and personalise your experience on our Site;
• Provide marketing communications if you have consented.

Sharing your information

We may share information with trusted service providers such as Shopify (for order processing) and Google Analytics (for analytics). We may also disclose information if legally required or to protect our rights (Article 6(1)(c) UK GDPR – legal obligation).

Marketing & advertising

We may use your information for targeted marketing, based on your consent, which you can withdraw at any time.

Your rights under UK GDPR

If you are a UK resident, you have the right to:

• Access the personal data we hold about you;
• Request correction of inaccurate data;
• Request erasure of your data;
• Restrict processing;
• Object to marketing or processing based on legitimate interests;
• Data portability.

To exercise your rights, please contact us using the details below.

Data retention and international transfers

We retain your information only as long as necessary to provide our services or comply with legal obligations. Your data may be processed outside the UK, including in the USA or Canada, with safeguards in line with UK GDPR (Chapter V UK GDPR – Transfers of personal data to third countries).

Do Not Track

Our Site does not currently alter data collection in response to Do Not Track signals.

Changes to this policy

We may update this policy to reflect changes in law, operational needs, or website practices.